Rosa Damascena
Australian Luxury Skincare — Launching 2026

Something rare is coming.

High-Concentration
Bulgarian Rose Oil
for Radiant,
Resilient Skin.

A precision-formulated serum powered by rare Rosa Damascena Otto — designed to restore barrier strength, deep hydration, and natural luminosity.

Get early access to the first release
Thank you — you're on the list.

Launch window: September 2026 · First batch in production · Waitlist closes when capacity is reached

Rosa Damascena — the soul of .ROZA
Origin-Grade Rosa Damascena Otto
GMP-Certified · Formulated in Melbourne
Clean · Vegan · Cruelty-Free
Traceable Bulgarian Sourcing
The Rose Valley of Bulgaria — origin of Rosa Damascena Otto

Bulgaria · The Rose Valley · Dawn Harvest

Where everything begins.

~3,000 rose petals per ml · Steam-distilled same day · No dilution

The difference

Why .ROZA
is Different

While most rose skincare relies on synthetic fragrance or diluted rose absolute, .ROZA is built around the real thing — pure steam-distilled Rosa Damascena Otto, sourced directly from Bulgaria's Rose Valley.

01

Origin-Grade Rose Oil

Sourced from Bulgaria's Rose Valley — the global benchmark for Rosa Damascena purity and potency. Formulated in collaboration with Australian cosmetic chemists specialising in botanical actives.

02

High Active Concentration

Formulated with a clinically meaningful level of rose oil — not the trace amounts found in most luxury brands.

03

Barrier-First Formulation

Designed to strengthen, calm, and deeply hydrate the skin barrier — paired with hyaluronic acid, squalane, and niacinamide.

04

Minimal, Potent Composition

No fillers. No dilution. Every ingredient serves skin performance. Free from parabens, silicones, and synthetic fragrance.

The first release

Damascena
Complex Serum

The hero product.

A concentrated treatment serum that restores hydration, improves elasticity, and leaves skin visibly luminous. Built around pure Bulgarian Rosa Damascena Otto — supported by a precision blend of actives.

Volume50ml
Skin typeAll · Sensitive · Mature
LaunchMelbourne 2026
.ROZA — Pure Bulgarian Rose Oil
"I grew up surrounded by the heritage of Bulgarian rose oil — one of the most precious botanical ingredients in the world."
From Bulgaria, with precision

After years of seeing Rosa Damascena diluted, over-marketed, and underused in skincare, I created .ROZA to restore its true value.

I moved to Melbourne over 20 years ago, but the memory of Bulgaria's Rose Valley never left me. Every spring, the air carries the scent of Damascena for miles. It's something you never forget — and something the world deserves to experience properly.

Every .ROZA formula is built around purity, concentration, and performance — not trends. Australian-made, clean, and designed for skin that deserves the real thing.

Boriana Tchakalska, Founder of .ROZA
Boriana Tchakalska Founder, .ROZA · Melbourne
~3,000Rose petals per ml
of Otto — hand-picked
DawnHarvested at sunrise,
distilled same day
70%Of global Rosa Damascena
comes from Bulgaria
0Synthetic fragrance,
parabens or silicones
The complete ritual

The Damascena
Daily Ritual

The complete vision
built around our hero serum

Hero Product — Launching First
01
Damascena Complex Serum
Rosa Damascena Otto · Hyaluronic Acid
Squalane · Niacinamide · Vitamin E
02
Glow Face Mist
Rosa Damascena hydrosol
Prep & tone
03
Bloom Face Cream
Deep moisture barrier
Day & night
04
Dew Face Oil
Rosa Damascena infused
Seal & restore
05
Revive Eye Cream
Targeted renewal
Delicate eye area
06
Gentle Rose Cleansing Balm
Melt & dissolve
First cleanse ritual

Limited First Production · Melbourne 2026

The waitlist is now open.

Join the Early Access Waitlist

The Origin · Bulgaria · Rose Valley

Every drop begins
at dawn.

Harvested by hand as the sun rises over Bulgaria's Rose Valley. Distilled the same day. No shortcuts, no dilution — just the purest Rosa Damascena Otto, carried into every drop of .ROZA.

Our origin

Where a valley
becomes a ritual.

Bulgaria's Rose Valley produces over 70% of the world's Rosa Damascena Otto — the steam-distilled oil revered for centuries as the most potent, purest form of rose.

Not rose absolute. Not synthetic fragrance. Otto — harvested by hand at dawn, distilled the same day. It takes one kilogram of petals to produce a single millilitre.

Every .ROZA formula is clean, vegan, and sensitive-skin approved, made under GMP certification in Australia with traceable Bulgarian ingredients.

When you join

What happens
after you reserve.

  • 01

    Immediately

    A welcome note with behind-the-scenes footage from Bulgaria's Rose Valley.

  • 02

    Before launch

    Exclusive founder pricing — only available to waitlist members.

  • 03

    At launch

    First access to the Damascena Complex Serum before it opens to the public.

Common questions

Questions,
answered.

When exactly does .ROZA launch? +

We are targeting September 2026 in Melbourne. Production timelines can shift slightly — waitlist members will always be the first to know of any changes.

Is it suitable for sensitive skin? +

Yes. The Damascena Complex Serum is formulated specifically with sensitive and mature skin in mind — free from parabens, silicones, and synthetic fragrance. GMP-certified and Australian-made.

What is founder pricing? +

Waitlist members receive exclusive pricing below the standard retail price — our way of thanking those who believed in .ROZA from the beginning. This offer is only available pre-launch.

How is .ROZA different from other serums? +

Most products use rose absolute or synthetic fragrance. .ROZA uses only Rosa Damascena Otto — steam-distilled the same day it is harvested in Bulgaria. It takes one kilogram of petals to produce a single millilitre.

Will you ship internationally? +

We are launching in Melbourne first. International shipping will follow — join the waitlist to be notified when we expand to your region.

Limited first production · Melbourne 2026

Be First to
Experience .ROZA

Priority access · Founder pricing · Exclusive early release

Thank you — you're on the list.

No spam. Unsubscribe anytime.